Strategic growth of the PW GROUP.

Umarex, Umarex Austria, Umarex USA, Carl Walther, PW Tobacco: the companies of the PW Group make up a network with a broad range of know-how. They maintain a lively exchange of knowledge, which allows them to operate with maximum efficience. As a global player, the Group has branch offices and dealerships in Europe and America, plus strategic alliances with distributors worldwide.

Continuous, well-planned expansion.

The acquisition of Carl Walther by the PW Group in 1993 was a brilliant strategic decision. It augmented the Umarex over-the-counter product range with world-famous firearms and sporting arms manufactured by Walther. In addition, PW Tobacco keeps the PW Group in tune with market trends. The members of the network thus have their finger on the pulse of the market and are able to strengthen their relationships with customers.

A portfolio with top international brands.

The members of the PW Group are continuing to expand their range of products and services. Umarex has augmented its core recreational segment by taking over from Röhm its famous line of guns. It also offers modern measuring technology under the Laserliner trademark. Carl Walther has strengthened its position among sport shooters by adding the well-known Hämmerli brand. And it has acquired licenses for one famous name after another.